Design
The work comes first.
SI designs the site, the poster, and the campaign around it.
Web design
Sites designed around the work, not around a template. Visual direction, page structure, navigation, and the path from first look to purchase or inquiry.
See it: Victoria SmithVictoria Smith Photography Image-led artist and band galleries connected to print commerce, without letting the shop overpower the photography. She left a template host for a site she owns.Graphic design
Posters, campaign artwork, and visual identity for releases, shows, and products. Made to be recognized before anyone reads a word.
See it: Milky Way FiascoWeekly broadcast posters A new poster for every Friday-night broadcast, 151 in the archive, each made to make the show visible, recognizable, and shareable before it went live.
The work
- Victoria SmithFrom a template host to an owned portfolio and print shop she can actually runSee the case study
- Coldplay One LensA book launch site where the photography leads and every purchase path feels like part of the workSee the case study
- Andrew LintonA storefront that reads as an independent designer label, not a mass-market retailerSee the case study
- Milky Way FiascoA new poster for every weekly broadcast, made to be shared before the show went liveSee the case study
- poetflower.comOne home for a farmer-owned collective, built on its existing brand guideSee the case study
- Canyon Creek Family FarmsA photograph-led farm site that earns trust without the usual grower formulasSee the case study